Name: NYC Lifter
Brand: blis
SKU: 1019051

THE COLLECTIVE ENERGY OF COMMUNITY   There is great power in the people around us. They motivate and inspire us. The more we draw from them, the more rewarded we are. And the more empowered we are to affect those around us. To see the power of community, one has to look no further than Blis’s Los Angeles, CA headquarters and other stores around California.   THE SHIFT IN HEMP CBD   Blis has always believed in the power of hemp CBD, but today that power is even greater as the hemp CBD world is changing in a profound way. Hemp cannabis is moving from over 70 years of prohibition to a mainstream crop. And it’s far bigger than the actual crop- it’s a lifestyle. The way people perceive Hemp CBD, how they define themselves by their Hemp CBD lifestyle and how they experience Hemp CBD is far different today than in the past. For many, Hemp CBD is not what they do, it’s who they are. Today, people who live this CBD lifestyle are bonding over collective experiences and that is what motivates them, drives them and fulfils them. In the end, it makes for a stronger community, or in Blis’s case, a stronger, more connected company.   BLIS’S TRANSFORMATION TO “THE HOME OF HEMP CBD”   In 2019, Blis embarked on a path forward. Blis would set a course to become the undisputed Hemp CBD retailer. For Blis, this shift was really about claiming a position the brand envisioned in the past. Blis was looking to its heritage to define its future. But before announcing this message to the world, Blis first decided to look internally and begin with it’s own employees. To be successful, Blis understood that it first needed to make believers out of those who would ultimately be spreading this powerful message.

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