Nerd Rope - About

Deep Thinking

Purple is quiet and introspective, but no less excited to solve problems than the others. They compute and consider, count and measure. They’re thoughtful and poignant, never rushing to conclusions.

Logicg

Yellow is technically minded. They draw up blueprints, build precise models, and think everything through. They’re the planners of the bunch, never ready to go until everything is exactly right.

Creativity

Red has a wild imagination, often cooking up creative ways to invent solutions. They make contraptions and gadgets, sometimes designing a big, elaborate way to solve a relatively small problem.

Humor

Green is ready to make light of any situation, diffusing tension with laughter that’s never mean-spirited. Their physical humor and energy often give the other NERDS the confidence to work harder.

Spontaneity

Orange is the simplest of the NERDS. They’re reactive and shine in physical situations, athletic challenges, and split-second decisions. But with any bigger problems, they often have a funny, albeit too-simple solution.

A BRIEF HISTORY OF THE NERDS BRAND –

Since 1983, NERDS candy has always been fun and innovative, with perfectly imperfect shapes that are better together. From the iconic dual-chamber packaging design to the chewy-crunchy texture in Ropes and
Big Chewy NERDS, there’s nothing else quite like them.

In 1985, the National Candy Wholesalers Association named NERDS “Candy of the Year.” In the years to follow, NERDS’ product launches, partnerships and promotions have only helped the brand grow in popularity. In 2001, NERDS Rope was introduced, along with updates to NERDS packaging for the first time since ’85. In 2010, the Food Network’s Unwrapped brought their cameras to our factory, giving the world a peek at how NERDS Rope is made.

NERDS became part of the Ferrara Candy Company in 2018, and soon after, Big Chewy NERDS (and Sour Big Chewy NERDS) hit the aisles featuring a sweet crunchy shell and chewy center.

It certainly has been a wild ride for those sweet little sparks, and 2021 will see NERDS continuing to be better together with the rise of NERDS Gummy Clusters. These crunchy, gummy, yummy bundles of sweetness are yet another NERDS game-changer… and surely not the last!